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Oval Concepts. Swiss quality. American technology. Italian flair. You can’t beat the Swiss for efficiency and precision. They invented precision timekeeping, after all, in a decades-long process of choosing the best materials and refining their design and technique over and over. In their relentless quest for perfection, the Swiss have embraced new materials and technologies like titanium cases and quartz movements, but only where appropriate. Rolex does not switch to carbon fiber production if it doesn’t make sense. These are the qualities Oval Concepts brings to the market, from their headquarters in the Swiss Alps. Oval's founder loves being able to bring American ingenuity to Oval’s product design, employing the highest-quality materials and manufacturing methods that are at the leading edge of materials science and technology know-how. And he loves being able to employ product designers who include some of the sharpest minds in bicycle racing technology. Oval's location near the Swiss-Italian border means they are immersed in the cycling-rich folklore of Italy, a place where the sport’s passions and traditions are truly legend, and where good old-fashioned bike fit is still held in high regard. This is the culture we surround ourselves with. This is our passion. Oval’s designs are guided by this unique blend of passion, tradition, technology and design know-how. It’s a forward-thinking approach that reveres the past, while pushing today’s limits. It makes them different. It makes them better. See for yourself.